Digital
products.
Custom apps, websites, platforms and CRM. We bring design and development together to turn ideas into tools that simplify everyday work.
Tell us about your app or website ↗Explore the service →DIGITAL COMPANY / ITALIA
One partner.More expertise.
For
Software, websites, CRM and AI automation. Training and marketing. Connected expertise, one partner to help your business grow.
13+
years in IT
10+
years in the wine sector
4
integrated capabilities
01 / FOUR DIRECTIONS. ONE VISION.
Digital
products.
FROM AN IDEA TO A USEFUL TOOL
Custom apps, websites, platforms and CRM. We bring design and development together to turn ideas into tools that simplify everyday work.
Tell us about your app or websiteExplore the service →Digital
Training
& e-learning.
Online courses, e-learning platforms and team workshops. We turn expertise into clear, accessible and engaging learning experiences.
Explore our learning approach ↗Explore the service →Marketing
consulting.
Digital strategy, communication and multilingual content. We help brands tell a consistent story and connect with their audiences.
Request a consultation ↗Explore the service →AI
solutions.
Less repetitive work, more time for clients. We integrate AI into CRM and workflows: organised requests, multilingual drafts and reports for your review.
Explore what AI could automate ↗Explore the service →02 / BELONINA PROJECTS
FROM VISION TO REALITY.Ideas take
shape.
Our products, client projects and education. BELONINA expertise takes shape across different sectors.
tappo.
WINES. PEOPLE. PLACES.Explore the projectTAPPO
A BELONINA project for discovering wines and wineries, recognising labels and exploring food pairings.
APP / CONTENT / WINE TECHSee the app in action
TAPPO
Wineries, wines and food pairings. A journey of discovery in the app.
Explore the project ↗Sommelier
School.
KNOWLEDGE IS MADE TO BE SHARED.Explore the projectSchool.
Sommelier School
Digital learning and content dedicated to sharing wine culture.
EDUCATION / E-LEARNINGBMW
Auto Club Italia.
PASSION BRINGS PEOPLE TOGETHER.Explore the projectAuto Club Italia.
BMW Auto Club Italia
Website, CRM and digital communication supporting club activities and member relationships.
WEB / CRM / COMMUNICATIONDigital
Signature.
BELONINA × CUBITExplore the projectSignature.
Digital Signature
Research into a bottle’s “digital signature”: technology scouting and method identification with CUBIT, supported by Smart Money – Capo II.
R&D / WINE TECH / BELONINA PROJECT03 / HOW WE WORK
A SHARED JOURNEY.From the right questions.
To the next step.
- 01
Listen
A first conversation to understand your goals and constraints.
- 02
Analyse
We study processes, audiences and markets, then develop a clear proposal.
- 03
Design
Design, content and architecture, shared step by step.
- 04
Build
We develop, test and prepare for launch.
- 05
Grow
Team training, support and continuous improvements.
04 / ABOUT BELONINA
TECHNOLOGY. CULTURE. RELATIONSHIPS.Digital works
when it connects.
Ideas, people, businesses.
IRINA BELONINAFOUNDER
A broader perspective.
Hands-on experience.
BELONINA develops software, platforms and digital services. We connect technology design, process organisation and communication.
Founded and led by Irina Belonina, the company brings together a background in economics and IT project management with wine expertise developed through Sant’Anna in Pisa, AIS and the Wine & Spirit Education Trust.
Information technologyWine cultureInternational markets
05 / LET’S TALK
BELONINAHave an idea?
Let’s begin.
Tell us what you want to build. We start with a conversation, then define the next step together.
info@belonina.comMessage us on WhatsApp ↗